Tuesday, June 28, 2011

New era of DYNAMIC NOVELTY - Marketing is upgrading itself through quality products and services

Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place.

Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place.It changed the way products or services are marketed as they started reaching to masses(hoardings are just and still limited to masses of particular city or area.First ever print ad was published by Levi's jeans.Now mediums of communications are increased manifold-Radio,television,Internet,cell phones etc.

Nowadays its about creating a idea and then to stick upon it for proper branding.New-product development is first step of dynamic novelty.Hand-held Game consoles at its first generation just consisted of logical analog games like tetris and market thought its end of this sort of gadgets than evolution reached to create a superb console SONY PSP and again market was unsure but it was a huge hit and now nintendo hand-held is 3d gaming console.Its all about upgrading to the new levels.Before Facebook,Myspace was already a hit social networking site but entry of FB changed the game and more than 750 million people are registered on it.FB came and conquered due to the simplicity and interactive nature,key is to find new manner to make people stick.

As it is said-"Any fool can make the things complex but to make the things simple it needs the touch of genius" 
1890 -Coco cola's print ad