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Showing posts from June, 2011

New era of DYNAMIC NOVELTY - Marketing is upgrading itself through quality products and services

Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place. Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place.It changed the way products or services are marketed as they started reaching to masses(hoardings are just and still limited to masses of particular city or area.First ever print ad was published by Levi's jeans.Now mediums of communications are increased manifold-Radio,television,Internet,cell phones etc. Nowadays its about creating a idea and then to stick upon it for proper branding.New-product development is first step of  dynamic novelty .Hand-held Game consoles at its first generation just...