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Showing posts with the label innovation

Innovation cycle

Science is upgrading itself by leaps & bounds.Technology is really fast & furious to make the previous inventions seems ridiculous,think about  cassette player(walkman) in which there were two sides and limited songs now fast forward and think about recent tiny devices(such as ipods) which can store lots of songs,more stylish and mobility is easy that too with lot of playback capacity for hours.Moot point to showcase these two  inventions is age of innovations;well there are lot many technological advancements other than example i had given but just linger for while on time between those devices. Walkman came into existence in 1972 while in start of 80's they were available easily.It means in 80's cassette player were acquired by many and their owners felt pride that they own one.Year 1998 gave rise to digital players in 2001 ipod was launched.Difference of years between walkman(1972) to digital players(1998) which is staggering 26 years.After 2001 there are lot...

New era of DYNAMIC NOVELTY - Marketing is upgrading itself through quality products and services

Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place. Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place.It changed the way products or services are marketed as they started reaching to masses(hoardings are just and still limited to masses of particular city or area.First ever print ad was published by Levi's jeans.Now mediums of communications are increased manifold-Radio,television,Internet,cell phones etc. Nowadays its about creating a idea and then to stick upon it for proper branding.New-product development is first step of  dynamic novelty .Hand-held Game consoles at its first generation just...