World full of wonders and vigor.

Novelty contains freshness and gives a whole new experience, for instance just think about the restaurant apart from quality and taste of   its     food,we also fall for uniqueness it provides   at our visit. Theme setup is new version of restaurants to attract costumers, it can be in form of pirate ship or trying to copy enigma of Railway station in either way it feels amusing and engaging. Dynamic on the contrary is all about fast adaptation and flexibility,unpredictability is key here. Combination of Dynamism   and Novelty in this era keeps consumers engaged in product or service offered as moot point here is surpassing   the   expectation and predictability. Marketers search for novel things to bring customers,it doesn’t matter whether u r selling Toothpicks or Tuxedo ,law of engagement to product or services is vital to success of any product.Starbucks rarely spends on advertising but its revenues and devoted customer base is increasing manifold on regular basis.Question one may

  Google’s   four-year reign as a world’s most valuable brand came to an end & this coveted position is now acquired by Apple, according to a recent study conducted by global brands agency Millward Brown. The maker s of excellent products   like macs,ipod,ipad,iphone etc. is now worth $153 billion, almost half Apple's market capitalization as per annual BrandZ study which included   world's top 100 brands. Apple couple of years back was considered laggard player and was beaten by Microsoft but it bounced back,thanks to its charismatic leader Steve jobs and their portfolio of wondrous products most specifically ipod,the game changer product for   Apple. Selling of Macs are increased by leaps and bounds,itunes emerged as very profitable revenue source too. Google is surpassed by Apple because of their keen vision and due importance to details of their products which are equipped with great design and software. Android vs. iphoneOS is next   interesting stuff between th