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New era of DYNAMIC NOVELTY - Marketing is upgrading itself through quality products and services

Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place. Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place.It changed the way products or services are marketed as they started reaching to masses(hoardings are just and still limited to masses of particular city or area.First ever print ad was published by Levi's jeans.Now mediums of communications are increased manifold-Radio,television,Internet,cell phones etc. Nowadays its about creating a idea and then to stick upon it for proper branding.New-product development is first step of  dynamic novelty .Hand-held Game consoles at its first generation just...

Dynamic Novelty- The new era of marketing, advertising and promotion

Novelty contains freshness and gives a whole new experience, for instance just think about the restaurant apart from quality and taste of   its     food,we also fall for uniqueness it provides   at our visit. Theme setup is new version of restaurants to attract costumers, it can be in form of pirate ship or trying to copy enigma of Railway station in either way it feels amusing and engaging. Dynamic on the contrary is all about fast adaptation and flexibility,unpredictability is key here. Combination of Dynamism   and Novelty in this era keeps consumers engaged in product or service offered as moot point here is surpassing   the   expectation and predictability. Marketers search for novel things to bring customers,it doesn’t matter whether u r selling Toothpicks or Tuxedo ,law of engagement to product or services is vital to success of any product.Starbucks rarely spends on advertising but its revenues and devoted customer base is increasing manifold...