New era of DYNAMIC NOVELTY - Marketing is upgrading itself through quality products and services

Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place.It changed the way products or services are marketed as they started reaching to masses(hoardings are just and still limited to masses of particular city or area.First ever print ad was published by Levi's jeans.Now mediums of communications are increased manifold-Radio,television,Internet,cell phones etc.

Nowadays its about creating a idea and then to stick upon it for proper branding.New-product development is first step of dynamic novelty.Hand-held Game consoles at its first generation just consisted of logical analog games like tetris and market thought its end of this sort of gadgets than evolution reached to create a superb console SONY PSP and again market was unsure but it was a huge hit and now nintendo hand-held is 3d gaming console.Its all about upgrading to the new levels.Before Facebook,Myspace was already a hit social networking site but entry of FB changed the game and more than 750 million people are registered on it.FB came and conquered due to the simplicity and interactive nature,key is to find new manner to make people stick.

As it is said-"Any fool can make the things complex but to make the things simple it needs the touch of genius"

1890 -Coco cola's print ad

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THE LAST BULLET

Target photo - Assassin’s phone flashed the message and picture, Prepared to hunt the victim; he readied himself, Carried the gun to shoot and machete to cut the prey, On mission to earn livelihood, Best killer; as he was known among his benefactors, Always elusive and anonymous to his hirers, Makes a deal and always asks motive to kill, Killing was his game to fame, Stalked the gullible to fetch right time to shoot, Got the chance at deserted street to take down the prey, Fired the gun and bullets pierced the ill-fated man’s body, Blood spilling from head to toe, Last bullet still in gun’s barrel, Murderous hand holding the gun, Paced near the body; knelt before the body and wept, Gun pointed by him on his forehead and last bullet smashed his brain, Assassin just killed his brother and followed the path of self-annihilation, Murderer's brother conspired to kill him, As killer's phone dropped near his idle bloody body , Target Phot

Mughal Emperor Akbar

Mughal Empire ruled the subcontinent from 1526 to the beginning of the British Raj in 1858.Babur's (1st mughal emperor in India) victory at panipat in the year 1526 initiated Mughal raj in India.Well this post is not about Mughal history.This post is about Akbar-most sophisticated and successful Mughal Emperor.There are many firsts under his rule; equal respect to different religions, against casteism and most importantly- Akbar not only tolerated religions other than Islam, he encouraged interfaith discussion and debate. After listening to many religious scholars from the prominent religions of his empire (i.e., Islam, Hinduism, Zoroastrianism, and, to a lesser extent Jainism, Christianity and Judaism) he decided that no one faith was entirely and exclusively true; he developed a syncretic religion which he called Din-i Ilahi, "the Divine Faith" and encouraged his subjects to follow it. It combined elements primarily from Islam and Hinduism, but also from Zor

JOB-LESS APPLE,WILL TIM BE ABLE TO COOK RIGHT RECIPY FOR APPLE?

Apple’s rise as a superb & innovative company in recent times is nothing short of to be called as awesome.From personal computers to other widely accepted products ,Apple’s journey is incredible.Years ago there was nothing as i’s (phone,pad,pod) but steve’s vision turned it into a reality and made the “i” products everyone’s favorite and subject of envy for its competitors ,who thought Apple is going to be rotten.Microsoft tried to imitate the success of ipod with its product ZUNE(I am sure many of us even don’t know that it existed),but failed to capture the attention of consumers. Its market capitalization puts it just ahead or just behind the longtime No. 1, Exxon-Mobil. Apple’s journey at a helm is not without dents,7 of its products can easily be tagged as failed in marketplace - 1)Apple III (1981) Successor to the hugely popular Apple II is focused on business users and of course the price is also adjusted. Unfortunately, the hardware is not reliable 2)Lisa(1983)

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