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Dynamic Novelty- The new era of marketing, advertising and promotion

Novelty contains freshness and gives a whole new experience, for instance just think about the restaurant apart from quality and taste of   its     food,we also fall for uniqueness it provides   at our visit. Theme setup is new version of restaurants to attract costumers, it can be in form of pirate ship or trying to copy enigma of Railway station in either way it feels amusing and engaging. Dynamic on the contrary is all about fast adaptation and flexibility,unpredictability is key here. Combination of Dynamism   and Novelty in this era keeps consumers engaged in product or service offered as moot point here is surpassing   the   expectation and predictability. Marketers search for novel things to bring customers,it doesn’t matter whether u r selling Toothpicks or Tuxedo ,law of engagement to product or services is vital to success of any product.Starbucks rarely spends on advertising but its revenues and devoted customer base is increasing manifold...

APPLE emerged as World’s top brand surpassing GOOGLE(2011).

  Google’s   four-year reign as a world’s most valuable brand came to an end & this coveted position is now acquired by Apple, according to a recent study conducted by global brands agency Millward Brown. The maker s of excellent products   like macs,ipod,ipad,iphone etc. is now worth $153 billion, almost half Apple's market capitalization as per annual BrandZ study which included   world's top 100 brands. Apple couple of years back was considered laggard player and was beaten by Microsoft but it bounced back,thanks to its charismatic leader Steve jobs and their portfolio of wondrous products most specifically ipod,the game changer product for   Apple. Selling of Macs are increased by leaps and bounds,itunes emerged as very profitable revenue source too. Google is surpassed by Apple because of their keen vision and due importance to details of their products which are equipped with great design and software. Android vs. iphoneOS is next   interes...

RAJNI Jokes(part 1)

Get over SANTA -BANTA & SARDAJI'S jokes here comes the king of jokes.The emperor,the Czar,the Maharaja of wit himself to tickle your bones:- In fine print on the last page of the Guinness Book of World Records it notes that all world records are held by Rajnikant, and those listed in the book are simply the closest anyone else has ever gotten . THE FACT OF THE DECADES WHICH NO ONE REALISED..   Sachin Tendulkar's mom's name is "RAJNI tendulkar"....Do I need 2 say anything beyond this:) Rajnikant ka mobile balconi se gir gya.   Rajnikant niche pahuncha to mobile nhi mila? kyun? kyun ki Rajnikant mobile se pehle niche pahunch gya .. . . . .;) NOKIA planning 2 launch Rajnikant R series in 2012 Features: *20 sim cards *10yr battery backup *1 TB memory *100 mega pixel camera *TV *AC *juicer, mixer, grinder *AK 47 *Rocket launcher!! It was 31/2 & everybody thought we hv lost the cup & then ................... the screen flashed ...

The Eagle(movie review)

The EAGLE Genre: Drama/Action Directed by: Kevin Macdonald Written by: Jeremy Brock (Script), Rosemary Sutcliff (Novel) Starring: Channing Tatum, Jamie Bell, Donald Sutherland, Release Date - feb2011                                       My rating 6.5/10 This movie is based on a incident long ago and director have chosen  his own version of a tale.Their are many variations of  story which took place in about 140AD,as per the historians; the entire Roman ninth legion(a division of the Roman army, usually comprising 3000 to 6000 soldiers) disappeared in the mountains of Scotland not be found again.This disappearance is still a mystery and unexplained and therefore raised many speculated stories of supernatural phenomena as well as attack by local tribes.  Movie Story - Director of thi...

Scott Pilgrim Vs the world (review)

Production year-2010 Director-Edgar Wright Actors-Michael Cera,Mary Elizabeth Winstead,Jason Schwartzman,Kieran Culkin,Ellen Wong. Distributed by- Universal Pictures Based on Graphic novel by Bryan Lee O'Malley. My ranking- 8/10 Well this is a 2010 release but my sole reason to give its review is that I never got chance to watch it. Scott pilgrim vs. the World is not a commercial successful movie but as it usually hapeens in Hollywood good movies(for example-fight club,Donnie darko) are regularly ignored at box office and become smash hit in home videos and follows the cult following afterwards.Its adapted from a brilliant graphic novel as nowadays Hollywood got a good scripts from it(Example-300,sin city, The spirit,watchmen etc.) Review- Scott pilgrim(Michael cera) is a guy living in Canadian city Toronto and part of a rock band which consists of two guys and a girl named Kim,who also was the ex girlfriend of scott.He shares his room with a gay guy wallac...

Indian mentality

Well i am from India,Indians are very emotional and can be easily evoked by simple conversation or may be very aggressive within no time. We love to socialize and its very easy for us to start chat with some completely strange people. we believe in power of expression,love is considered as next to god as whole world knows we are very religious people. As from above statements its clear that we are very different breed of people as compared to other parts of world, we are also known for hospitality. There are many beautiful places to visit. My point is-we are very much immersed into our traditional mentality but the new generation guys & gals of my ages are changing by leaps and bounds. its era of LINKIN PARK(rock music)instead of kishore kumar. Ipods and cell phones is termed as status symbols not just gadgets.Levis,spykar,killer etc( brands)gives them their style quotient as well as provide them confidence,attire is considered prime most important thing,westernization. But the...