World full of wonders and vigor.

Apple’s rise as a superb & innovative company in recent times is nothing short of to be called as awesome.From personal computers to other widely accepted products ,Apple’s journey is incredible.Years ago there was nothing as i’s (phone,pad,pod) but steve’s vision turned it into a reality and made the “i” products   everyone’s favorite and subject of envy for its competitors ,who thought   Apple is going to be rotten.Microsoft tried to imitate the success of ipod with its product ZUNE(I am sure many of us even don’t know that it existed),but failed to capture the attention of consumers. Its market capitalization puts it just ahead or just behind the longtime No. 1, Exxon-Mobil. Apple’s journey at a helm is not without dents,7 of its products can easily be tagged as failed in marketplace - 1)Apple III (1981) Successor to the hugely popular Apple II is focused on business users and of course the price is also adjusted. Unfortunately, the hardware is not reliable 2)L...

Corruption- A single word to describe unethical practices, usually at official level which creates hurdle in proper execution of important things. Reason is just one and that is MONEY. We all know money corrupts and corruption is based on simplistic assumption to have a monetary gain by whatever means. To make it simpler “by hook or by crook”.  This article is not about technicalities about Lokball bill,its about simple things to attain required goal of thrashing corruption. Decades ago there was a revolution to get freedom from foreigners (British people) led by Mahatma Gandhi in his unique manner,Now it’s time for a novel revolution and this time its led by another Gandhi follower ANNA HAZARE. This social revolution, if falls in right place than India could boast itself of the most transparent government on the world level. But it gives bounce to many questions such as- -Lokpall Bill will really be as powerful to keep corruption in captivity? -It will be a separate author...

The Alienated “Seven Sisters” : The Viewspaper

Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place. Marketers need a proper weapon to target customers,welcome to world of innovation were obsolete is very common word.In early days newspapers were the only mass medium of promotion and thus the humble beginning of advertising(print ad) took place.It changed the way products or services are marketed as they started reaching to masses(hoardings are just and still limited to masses of particular city or area.First ever print ad was published by Levi's jeans.Now mediums of communications are increased manifold-Radio,television,Internet,cell phones etc. Nowadays its about creating a idea and then to stick upon it for proper branding.New-product development is first step of  dynamic novelty .Hand-held Game consoles at its first generation just...

Novelty contains freshness and gives a whole new experience, for instance just think about the restaurant apart from quality and taste of   its     food,we also fall for uniqueness it provides   at our visit. Theme setup is new version of restaurants to attract costumers, it can be in form of pirate ship or trying to copy enigma of Railway station in either way it feels amusing and engaging. Dynamic on the contrary is all about fast adaptation and flexibility,unpredictability is key here. Combination of Dynamism   and Novelty in this era keeps consumers engaged in product or service offered as moot point here is surpassing   the   expectation and predictability. Marketers search for novel things to bring customers,it doesn’t matter whether u r selling Toothpicks or Tuxedo ,law of engagement to product or services is vital to success of any product.Starbucks rarely spends on advertising but its revenues and devoted customer base is increasing manifold...

  Google’s   four-year reign as a world’s most valuable brand came to an end & this coveted position is now acquired by Apple, according to a recent study conducted by global brands agency Millward Brown. The maker s of excellent products   like macs,ipod,ipad,iphone etc. is now worth $153 billion, almost half Apple's market capitalization as per annual BrandZ study which included   world's top 100 brands. Apple couple of years back was considered laggard player and was beaten by Microsoft but it bounced back,thanks to its charismatic leader Steve jobs and their portfolio of wondrous products most specifically ipod,the game changer product for   Apple. Selling of Macs are increased by leaps and bounds,itunes emerged as very profitable revenue source too. Google is surpassed by Apple because of their keen vision and due importance to details of their products which are equipped with great design and software. Android vs. iphoneOS is next   interes...

Get over SANTA -BANTA & SARDAJI'S jokes here comes the king of jokes.The emperor,the Czar,the Maharaja of wit himself to tickle your bones:- In fine print on the last page of the Guinness Book of World Records it notes that all world records are held by Rajnikant, and those listed in the book are simply the closest anyone else has ever gotten . THE FACT OF THE DECADES WHICH NO ONE REALISED..   Sachin Tendulkar's mom's name is "RAJNI tendulkar"....Do I need 2 say anything beyond this:) Rajnikant ka mobile balconi se gir gya.   Rajnikant niche pahuncha to mobile nhi mila? kyun? kyun ki Rajnikant mobile se pehle niche pahunch gya .. . . . .;) NOKIA planning 2 launch Rajnikant R series in 2012 Features: *20 sim cards *10yr battery backup *1 TB memory *100 mega pixel camera *TV *AC *juicer, mixer, grinder *AK 47 *Rocket launcher!! It was 31/2 & everybody thought we hv lost the cup & then ................... the screen flashed ...